Role
Product Designer
Timeline
Ongoing
Tools
Figma, Claude Opus 4.7, Gemini 3.1 Pro
With
Just me this time!
Search products...
Matcha Latte
x1
Strawberry Matcha
Ube Matcha
Hojicha Latte
Recent
View all
$11.50
Matcha Latte, Hojicha Latte
10:42 AM
$6.00
Strawberry Matcha
10:35 AM
3
View order
Charge $20.66
Active
9:41
x2
SF Ferry Building Farmers Market
May 24 · 8 AM – 2 PM
Card reader
Shopify POS Go · paired
Pre-event checklist
Inventory counted
Catalog loaded offline
Cash float set
Pack-up bag ready
Event Dashboard
Matcha Latte
Strawberry Matcha
Ube Matcha
Hojicha Latte
Ready to Sell
Active
9:41
Great work!
$1,240.50
+15% vs last event
Highlights
Top Seller
Strawberry Matcha
24 sold
Total Orders
42
Average Order Value
$29.53
Tips Collected
$142.00
Busiest Hour
11:00 AM
Resume
Close Event
9:41
A Shopify POS feature that helps pop-up market vendors prep, sell, and recap
The Solution
Introducing... Event Mode
Event Mode is a connected experience across the Shopify app and Shopify POS that gives vendors a smart prep list the night before, a focused selling screen at the market, and a clear recap when they pack down.
Before the event
Custom checklist, dashboard, device pairing. No guesswork. No overpacking.
During the event
Tracks orders using large photo cards. Fast to tap and easy to read at a glance.
After the event
Generates her recap instantly. Top seller, total revenue, busiest hour, etc.
The Problem
Shopify solves the transaction.
It doesn’t solve the event.
Pop-up market vendors are one of Shopify's fastest growing merchant segments.
But the product assumes merchants have time, a laptop, and consistent inventory. For a vendor who sets up a folding table for four hours once a week, the real job isn't processing payments. It's knowing what to bring, what's running low, and whether this market was worth coming back to.
Research
Meet Maya
Matcha business owner, UC Berkeley new grad, TikTok creator
24 years old in San Francisco
Matcha drink maker at pop-up markets across the bay area 2-3 times per week
11,000 followers on Tiktok filming her drink making process and lifestyle
Comfortable but not sophisticated with tech. Able to set up Shopify in an afternoon to take payments. Has never opened analytics.
Maya Tanaka
1
2
3
“I overbuy everything because I'm terrified of running out mid-event. Then I haul it all home”
“Shopify tells me my revenue but nothing about what is actually being sold”
“I've been doing this for a year and I still prep the same way I did on day one”
Maya isn’t the only one.
42,000
pop up businesses in the US
$15.6B
US pop up retail market 2025
PAPER
Track event sales today
$89/m
Useful features are locked for users
The data infrastructure exists. The user experience doesn’t.
Shopify has all the data...
it just wasn’t designed for someone selling matcha from a folding table.
The opportunity isn't building new infrastructure. It’s designing an event experience.
Business Case
Why Event Mode?
Retention
unmeasurable events turn away users
Conversion
POS pro plan incentive to unlock even more
Ecosystem
workflow stays inside Shopify, raise switch costs
Design Decisions
SF Ferry Building Farmers Market
May 24 · 8 AM – 2 PM
Card reader
Shopify POS Go · paired
Pre-event checklist
Inventory counted
Catalog loaded offline
Cash float set
Pack-up bag ready
Event Dashboard
Matcha Latte
Strawberry Matcha
Ube Matcha
Hojicha Latte
Ready to Sell
Active
9:41
Consistent Reassurance
Enlarged
Visual Cues
Activation Pill
Intuitive visual cue of entering event mode. Reassures users they’re in the right place.
Event Tiles
Extra large inventory event tiles alongside quantity in green for easy logging during event.
Charge Log
Gives vendor confidence in tracking sale specific data. Can refer to post event to inform decisions.
Highlights
Quick overview of event so vendors have concrete answers to how well they performed.
Matcha Latte
Strawberry Matcha
x1
Ube Matcha
x1
Hojicha Latte
Recent
View all
$11.50
Matcha Latte, Hojicha Latte
10:42 AM
$6.00
Strawberry Matcha
10:35 AM
Visible Data Tracking
Summary at a Glance
Highlights
Top Seller
Strawberry Matcha
24 sold
Total Orders
42
Average Order Value
$29.53
Tips Collected
$142.00
Busiest Hour
11:00 AM
Designing with AI
A big part of this was learning to prompt AI tools as if I was collaborating with another designer. This definitely brought my vision to life faster through the research, ideation, and design stages.
Figma Make’s Gemini Pro 3.1
Iterate on wireframes with verbal feedback.
Claude Design’s Opus 4.7
Develop a fully functionally prototype with given static wireframes and design system.
CapCut’s Design Studio’s GPT Image 2
Generate images based on style guides.
“I want these new versions to have a combination of version 1 and 2 for recent charges. I like how the price is on the left and the drinks are below that, but I want the time to be on the most right side. I also want the inventory boxes to be bigger and take up more of the screen. they should be the main function.
Generating...
Powered by Gemini Pro 3.1
SF Ferry Building Farmers Market
Upcoming
May 24 · 8 AM – 2 PM
Card reader
Shopify POS Go · paired
Pre-event checklist
Inventory counted
Catalog loaded offline
Cash float set
Pack-up bag ready
Event Dashboard
X
Matcha Latte
X
Strawberry Matcha Latte
X
Ube Matcha Latte
X
Hojicha Latte
Ready to Sell
Event Mode Active
SF Ferry Building Farmers Market
May 24 · 8 AM – 2 PM
Card reader
Shopify POS Go · paired
Pre-event checklist
Inventory counted
Catalog loaded offline
Cash float set
Pack-up bag ready
Event Dashboard
Matcha Latte
Strawberry Matcha
Ube Matcha
Hojicha Latte
Ready to Sell
Reflection
Challenges
1
2
Leveraging AI Tools
This was my first time crafting AI native designs so I got the chance to learn how to effectively prompt AI instead of going all the gritty work myself. It took lots of trial and error.
Designing within Shopify’s ecosystem
There was another level of difficulty designing a feature within an already well established app. The timeframe for the brainstorming process increased as a result.
EVENT
MODE
Search products...
Matcha Latte
x1
Strawberry Matcha
Ube Matcha
Hojicha Latte
Recent
View all
$11.50
Matcha Latte, Hojicha Latte
10:42 AM
$6.00
Strawberry Matcha
10:35 AM
3
View order
Charge $20.66
Active
9:41
x2
Pre-event checklist
Inventory counted
Catalog loaded offline
Cash float set
Pack-up bag ready
Active
Card reader
Shopify POS Go · paired
$1,240.50
Great work!
+15% vs last event
Highlights
Top Seller
Strawberry Matcha
24 sold
Total Orders
42
Average Order Value
$29.53
Tips Collected
$142.00
Busiest Hour
11:00 AM
Resume
Close Event
about