Picnic Day
UC Davis' annual open house event
Picnic Day
Sept 2022 - June 2024
The Role
Maintaining a positive and genuine image of Picnic Day through press releases, newsletters, social media content, giveaways, etc.
What is Picnic Day?
The largest student-run event in the United States with over 75,000+ attendees which showcases inclusivity, originality, and radiant enthusiasm that transform the campus to life.
Picnic Day
Sept 2022 - June 2024
The Role
Maintaining a positive and genuine image of Picnic Day through press releases, newsletters, social media content, giveaways, etc.
What is Picnic Day?
The largest student-run event in the United States with over 75,000+ attendees which showcases inclusivity, originality, and radiant enthusiasm that transform the campus to life.
Picnic Day
UC Davis' annual open house event
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Social Media
Engaged 6,700 followers with informational but relatable content throughout the year. Grew our audience by 2000+ followers from October 2023 to the present day.
Addressed questions and concerns in our comments and DMs, especially during the days leading up to Picnic Day.
Website Management
Ensure the official website is accurate, user friendly, and spelling and grammar free. Updated the information as new promotions occurred.
Press Release
Issued a press release regarding the announcement of the theme and the parade marshal for this year’s Picnic
Day celebration.
Newsletter
Sent monthly newsletters to the UC Davis community, alumni, and sponsors through the 364 days Picnic Day isn’t on campus. This was the first newsletter I sent, introducing the theme, parade marshal, and board of directors.
Interactive Marketing
Hosted 3 giveaways and one in-person scavenger hunt throughout the month before the event to get our community excited about Picnic Day. We had
300+ participants.
Community Building
Compiled and edited quarterly recap videos for the Picnic Day board to recognize how far we have come and appreciate one another.
Social Media
Engaged 6,700 followers with informational but relatable content throughout the year. Grew our audience by 2000+ followers from October 2023 to the present day.
Addressed questions and concerns in our comments and DMs, especially during the days leading up to Picnic Day.
Website Management
Ensure the official website is accurate, user friendly, and spelling and grammar free. Updated the information as new
promotions occurred.
Press Release
Issued a press release regarding the announcement of the theme and the parade marshal for this year’s Picnic
Day celebration.
Newsletter
Sent monthly newsletters to the UC Davis community, alumni, and sponsors through the 364 days Picnic Day isn’t on campus. This was the first newsletter I sent, introducing the theme, parade marshal, and board
of directors.
Interactive Marketing
Hosted 3 giveaways and one in-person scavenger hunt throughout the month before the event to get our community excited about Picnic Day. We had
300+ participants.
Community Building
Compiled and edited quarterly recap videos for the Picnic Day board to recognize how far we have come and appreciate one another.
You'll also like…
PlanIT
Design a website to encourage students to join the
hackathon community
Playground
AR interface to provide educational opportunities, an outlet of creativity and a source of connection between children of incarcerated parents and their parents
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